TYPE-A
PROJECTS
MARKETING COUTURE
I provide a diverse range of marketing services to meet a vast list of needs from my clients. I strive to provide only the utmost professionalism, creativity, and results-driven success that will help your business grow. Browse a number of projects I have worked on below.
DESIGN & BRANDING FOR PAPER TRANSPORT, INC.
PTI CULTURE CARDS
The president of Paper Transport, Inc. decided to unveil 15 values that the company embodied. These values were meant to illuminate to customers what the culture of PTI is all about. Jeff came to me with nothing more than a list of words and their definitions. He wasn't sure what he wanted the graphic to look like but he had some structural ideas. He wanted this graphic to take shape in form of a triangle and he wanted these 15 words to be the base of the triangle. After brainstorming, numerous idea pitches, lots of feedback from various executives, this was the final product.
DESIGN & BRAND AWARENESS FOR PAPER TRANSPORT, INC.
GRAND OPENING INVITATION
One of the first projects I did for Paper Transport, Inc. was their grand opening invitation. Before I signed on with them, the company moved to a new location. They were hosting a grand opening event for their clients as well as members of the community. I was asked to create an invitation that they could send in the mail. My supervisor was looking for something that fit the company's brand. Yet, emphasized some of the word work within the new space.
LEARN ALL ASPECTS OF VIDEO PRODUCTION & LEARN NEW SOFTWARE
VIDEOGRAPHY PROJECT
Aside from my design and creative role at Paper Transport, I conducted extensive market research. Using the data I gathered during my market research, I designed a capstone project. I produce a video that would be featured on the company's Facebook page. The project challenged me to learn a new software, plan, produce, and edit interviews and appeal to the companies target audience.
RANCH DRESSING
MARKET RESEARCH PROJECT AT ANGLO-AMERICAN UNIVERSITY
During my study abroad experience, I took a class dedicated to market research. We were given a partner and given a capstone project to work on outside of class that we would have to present at the end of the semester. My partner and I had to choose a product from our home country that was not sold in the Czech Republic. Once we had chosen a product we had to devise a market research plan to roll out and gauge the success of the product in the Czech market.
P&G PROUD MOM ADVERTISEMENT ANALYSIS
MEDIA MARKETING & COMMUNICATION PROJECT AT ANGLO-AMERICAN UNIVERSITY
For a media marketing and communications class, I had to select an ad and do an in depth analysis of it. I chose to analyze one of Proctor and Gamble’s Proud Mom advertisements. During the olympics Proctor and Gamble always does a series of advertisements geared towards moms and everything they do for their kids. It was a very successful campaign. It appeal to everyone; even olympic athletes have moms.
ADVERTISEMENT CAMPAIGN FOR CHAPMAN UNIVERSITY MASTERS PROGRAM AT ANGLO-AMERICAN UNIVERSITY
MEDIA MARKETING & COMMUNICATION PROJECT AT ANGLO-AMERICAN UNIVERSITY
The University had a partnership with California’s Chapman University that allowed older individuals to attend the University in Prague, while earning an American Masters Degree in Business. As the classes final exam, we were given group assignments and asked to design a marketing campaign for the Universities Masters program. My role within the group was project manager, graphic designer. I designed a number of marketing materials including a brochure and logo.